Billboard advertising in Chicago, Illinois, is a dynamic way for businesses to reach a diverse audience in one of the largest cities in the United States.

The state looks nice with its bustling streets and visibility which provides a unique landscape for brands. This helps brands improve their visibility. 

By the end, you will get detailed information about the essential information of billboard advertising in Chicago throughout this blog post today.

This includes costs, types, and strategic considerations about the billboards

Billboard Advertising Chicago Details:

Billboard advertising is a form of out-of-home (OOH) advertising. This allow brands to showcase their messages to a broad audience.

In Chicago, where the average travel time to work is approximately 34.7 minutes, billboards have the potential to reach significant number of viewers daily. 

Billboard Advertising Chicago Details: 

Billboard advertising in Chicago, can be a little expensive but not like nyc. It depends on the location, size and duration of the campaign. 

Neighborhood signs can cost between $1000 to $6000 for four weeks. Advertising in Chicago can be a great asset for marketing plans. 

Nevertheless, Chicago is one of the most competitive markets in the US for digital marketing. But can be effective enough for brand awareness due to its popularity worldwide.

Cost of Billboards Advertising in Chicago:

In Chicago, the cost of billboard advertising varies based on the type of Billboard and its location.

1. Neighborhood Signs: 

Hotspots & Wild Postings: 

These are smaller, localized signs that fit into the neighborhood landscape cost: $1000 to $6000 per month

2. Bus Shelters

Street Furniture: 

Advertisements at bus stops throughout the city and suburbs.

Cost: $400 to $1,000 for 4 weeks

3. Bulletins

Large Billboards (14’x48’ on pole): 

Typically found along highways and major roads.

Cost: $2,000 to $10,000 for 4 weeks

4. Wallscapes & Spectaculars

Large Format Ads: 

These are large advertisements on the sides of buildings.

Cost: $5,000 to $50,000 for 4 weeks. 

5. Digital Billboards: 

Dynamic Content: 

These can display animations, videos, or multiple messages in rotation.

Cost: On average, $8,049.11 per month

Traditional Billboards: 

• • Size: Typically 14 feet high by 48 feet wide.
  • Locations: Found along highways, major roads, and in high-traffic urban areas.

Cost Breakdown

• • Highway Locations:
    • Cost: $2,000 to $10,000 for 4 weeks.
    • Examples: I-90, I-94, and other major expressways.
  • Urban Areas:
    • Cost: $3,000 to $15,000 for 4 weeks.
    • Examples: Downtown Chicago, near landmarks like Wrigley Field or the Magnificent Mile.